We are from Presidente Prudente, a city in the countryside (and far away) from São Paulo. We met at the advertising college in 2016 and we've been working together since then. It was a match - in portuguese we say o santo bateu. We left the small town and moved to São Paulo to work at Crispin Porter + Bogusky. It was a good experience, aside from the fact that João had his car towed on our first day of work. Then we worked at GUT for a short time to help open the São Paulo office. In 2019, we joined Africa DDB. There, we won the first golden Lion in Brahma Beer history, among other achievements. We stayed there until 2023, when we were invited to join the David Miami team.
✺ Top 10 ranked Art Director and Copywriter 2022 Cannes Creativity Report
Clients:
AbInBev (Budweiser, Brahma), Android, Google, Coca-Cola, Heinz, Fila, Johnnie Walker, Bauducco and more.
Effie Awards Latam
✺ Gold | Seasonal Marketing (Medical Department) 2023 ✺ Gold | B2B (Heinzzola) 2023
✺ Gold | Alcoholic beverages (Foamy Haircut) 2022 ✺ Gold | Gran idea de medios (Foamy Haircut) 2022 ✺ Silver | Social & Influencer (Medical Department) 2023 ✺ Silver | Corporate Reputation (The Exiled Team) 2023
✺ Bronze | Social Media (Foamy Haircut) 2022
Effie Awards Brazil ✺ Silver | Media Inovation (Foamy Haircut) 2022 ✺ Silver | Social Media (Foamy Haircut) 2022
Creative Club of Sao Paulo
✺ Gold | PR (Foamy Haircut) 2022 ✺ Gold | Integrated (Foamy Haircut) 2022 ✺ Silver | Direct (Foamy Haircut) 2022 ✺ Silver | Original Music (Unbreakable Courts) 2022
✺ Bronze | Media (Unbreakable Courts) 2022 ✺ In book | Promotion (Famiglia Heinzzola) 2023 ✺ In book | Media (Foamy Haircut) 2022 ✺ In book | Direct (Unbreakable Courts) 2022 ✺ In book | Film (Unbreakable Courts) 2022 ✺ In book | Branded Content (Unbreakable Courts) 2022
✺ 2x Shortlist | (Students) 2019 ✺ Gold | (Students) 2018 ✺ In book | (Students) 2018 ✺ Bronze | (Students) 2017
Meta Awards ✺ Gold | Creativity on video (Foamy Haircut) 2023
New York Festival
✺ 1x Shortlist | 2019 (Students)
Lürzer's Archive
✺ Published | Vol. 5/19 - 2019
The Foamy Haircut
Brazilian soccer is recognized around the world. Not just for feet skill. But also for the iconic hair of the players. Brahma, the beer known for its creamy foam, created a movement to rescue this tradition that is missing these days: #FoamyHaircut. A hair that keeps the Brazilian football tradition alive, made by the most hyped hairdresser in Brazil.
Reinaldo, one of the main players of São Paulo FC, entered the field with the Foamy Haircut.
He gave an assist in this match. Coincidence? I don't think so.
We put the Creamy Haircut in one of the most iconic games: Bomba Patch, a legendary mod that is tradition in Brazil.