In Brazil, Heinz's advertising is designed to highlight that its Ketchup is the only one made with just 6 ingredients: tomatoes, sugar, vinegar, salt, onions and special spices. So, during the COVID-19 pandemic, Heinz transformed its six iconic ingredients into baskets, which all of them were donated to gastromotiva. - a non-profit organization that uses gastronomy as a tool of social transformation.
The NGO used the donated ingredients to produce over 4 thousand nutritious and balanced meals for people who didn't have access to them. Babu, famous for his culinary skills at Big Brother and a spokesman for the underprivileged, launched the initiative on his social networks, along with other personalities involved with the community.