The Foamy Haircut
Brazilian football is famous worldwide, not only for its players' skillful footwork but also for their iconic hairstyles. Brahma, the beer known for its creamy foam, wanted to highlight this attribute on the football fields. So we launched not only a movement, but a hairstyle #FoamyHaircut that looks like Brahma creaminess and celebrates the spirit of Brazilian football - created by Brazil's most hyped hairdresser.