In Brazil, it is tradition to wear white for the new year's eve. It symbolizes peace. And for 2022, Brahma Beer wanted more than that, wishing all a year with lots of creaminess. So we invited everyone to add a little gold to their look, referring to the Brahma Beer glass: the golden liquid underneath and the iconic foam on top. More than a look, a movement for a creamier 2022, using our biggest attribute: creaminess.