In Brazil, it is tradition to wear white for the new year's eve. It symbolizes peace. And for 2022, Brahma Beer wanted more than that, wishing all a year with lots of creaminess. So we invited everyone to add a little gold to their look, referring to the Brahma Beer glass: the golden liquid underneath and the iconic foam on top. More than a look, a movement for a creamier 2022, using our biggest attribute: creaminess.
To start this movement, we invited two influencers to go with the same Creamy Look at the most awaited party in Brazil in December, Farofa Da Gkay. Detail: unbranded, as if it were a coincidence. This made it the most talked about subject on Twitter for two days in a row.