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João & Bruno

A Brazilian ACD team working together since 2016,
currently at David Miami


Creamy Look

In Brazil, it is tradition to wear white for the new year's eve. It symbolizes peace. And for 2022, Brahma Beer wanted more than that, wishing all a year with lots of creaminess. So we invited everyone to add a little gold to their look, referring to the Brahma Beer glass: the golden liquid underneath and the iconic foam on top. More than a look, a movement for a creamier 2022, using our biggest attribute: creaminess.



To start this movement, we invited two influencers to go with the same Creamy Look at the most awaited party in Brazil in December, Farofa Da Gkay. Detail: unbranded, as if it were a coincidence. This made it the most talked about subject on Twitter for two days in a row.